Using Artificial Intelligence, Ken reads your body in real time to understand the way you feel about music. Using this data Ken curates playlists of music to help maintain or change your emotional state. Ken needs to communicate their product’s message to entice people into backing them on Kickstarter if successful the headphones and wristband will be manufactured while the app and algorithm go into production.

While designing the campaign page I had to ensure Ken’s branding remained consistent with the app’s UI design.

AI is an emerging technology that not many people outside of the tech industry may understand, because of this we made an infographic explaining exactly how Ken works as well as the benefits.

Throughout the page, icons were used to highlight certain features with a small sentence of explainer text accompanying them.

For key features, we made full-width animations showing exactly how they work.