London Boat Show: Land Rover BAR

Category : Blog, Press

land rover bar - 1

The America’s cup is the pinnacle event for sailing where teams around the world come together to push the boundaries of design and technology to win the oldest sports trophy in history. Despite the cup’s origins in the Isle of Wight the UK team has yet to win it although all that is set to change with the recent partnership between Land Rover and Ben Ainslie Racing.

With the Emirates New Zealand team currently in the lead, the bar is still set pretty high although the combination of Land Rover’s lead designers/engineers and a team lead by four-times Olympic gold medallist Sir Ben Ainslie means the UK now more than ever has what it takes to #bringthecuphome to its rightful place.

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