Throughout this project our class worked closely with a group of 6-7 year olds from Wyborne primary school in order to better understand what children enjoy and how that can be used to excite them about the Airfix brand.
During an early research stage I found that a lot of children were fascinated by using motion controls in video games and the school even owned a Wii that they were occasionally allowed to play during lunch. I decided to make a series of peripherals for the Wii remote which would tie in with a toys-to-life video game by Airfix. Each peripheral comes with a preloaded game on it as well as a set of stickers and a booklet with information about Airfix’s history.
After testing each design with the children at Wyborne I decided to make the final model out of 3D printed ABS plastic. I chose the paper plane design because it’s gender neutral, easier to 3D print and the children seemed to enjoy playing with this design the most.