Biscuit Bunker: Direct Mail
Biscuit Bunker works with agencies to supply branded video content. To help reach out to new potential clients they wanted to use a mix of cold calling, emailing and direct mail. The goal is to spark enough interest to arrange an initial meeting which could then lead to future work.
As Biscuit Bunker didn’t have much branding beyond their logo and website I took it upon myself to develop their visual language. On the bottom fold of the letter is the call to action, a voucher for a free pack of biscuits to be brought by Biscuit Bunker and enjoyed during the meeting. A blue border is used to signify the importance of the voucher and draw the recipients eye towards it.