We decided to interview chief executive Alice Barnard to get an inside perspective on why the Countryside Alliance seems to have such a bad reputation. We very quickly found that a lot of people saw them in a bad light because of their support towards fox hunting.
While the Countryside Alliance likes to keep its traditions the right to hunt foxes is just one of the many causes they stand for “We find it hard to be seen as more than the hunting/rioting people” – Alice Barnard.
After our discussion we went on to define seven more principles which reflect what the Countryside Alliance truly stands for from helping to support rural businesses and housing those less fortunate to promoting renewable energy sources and educating the young about their principles.
Having learned that educating young people was one of their main principles we decided to base the rest of the project around that and developed a toy farm set to teach young people about what the Countryside Alliance truly stands for.
The toy farm set comes with multiple pieces of land, fences and signs which fit together like a puzzle to create custom shaped farms for the animals, the pieces are made from walnut and after being cut to size the grass mats are glued on to the land pieces to give an authentic natural look to it.
The idea is that through playing with the set children will learn about the difference between battery and free range farms as well as why free range is the more ethical option.