As a live brief set by Marks and Spencer I was tasked with designing an easy to remove shrink capsule for use with wine and dressing bottles. Shrink wrap capsules are commonly used to create a tamper proof seal on wine and dressing bottles. They can be embossed, perforated and even have colour decals applied to them in order to make them more visually appealing and easier to open.
Since altering the shape of the shrink wrap capsules can be a very expensive process I decided to create a series of patterns which visually lead the users to the perforations. I experimented with quite a few patterns including one that has the word ‘open’ written in braille, circles that go from large to small as well as an arrow pointing up to find the right way of visually communicating where the perforations lie.
Ultimately I went with a simple tapered rectangle design with a gradient that goes from dark to light and wide to thin as you progress up the bottle and remove the seal. The simple design allows for the perforations to also follow this tapered pattern giving people more of a grip at the bottom of the shrink wrap capsule.